Puuure: Creating a Ripple Effect
Objective
Inspired by the belief that one person can't “save the world” alone, but together we can create a ripple effect, we built the personal project brand Puuure from the ground up. Our goal was to design a brand that encourages people around the world to live more sustainably in an easy, convenient, and budget-friendly way. With less waste, more joy, and a better-looking home.
Strategy
We started with the concept, basic strategy session, name and brand identity, including a logo system, colors, typography, and style guide. Next, we designed the packaging and storage solution, and created a series of juicy product photographs to promote the product on the website and social media. The new brand looks, smells and impacts differently than traditional cleaning solutions, right ;)
SERVICES RENDERED
Naming
Basic Strategy Session
Brand Identity
Packaging and Storage Design
Product Photography
Foundations for a Successful Brand
There’s nothing more satisfying than working with a dream client. And there’s nothing more frustrating than explaining our work process with words only. That’s why we dreamed up this dream project. It allows us to show you our process step by step, so you can understand each step along the way.
We built this brand from scratch with a goal to create sustainable, cruelty-free, low waste, and healthier alternative to common cleaning products. After developing the initial concept, we conducted a strategy session to identify the necessary brand elements, define our tone of voice, target audience, client personas, and everything else needed for a successful brand launch.
Let's Ripple
The brand is based on the idea that one person alone can't save the world, but a group of individuals can create a ripple effect that can have a beneficial impact on the environment. With the right actions, each person has the power to make a difference. That's why we've dedicated this brand to people who want to become better consumers but often lack the time, energy, and budget to fully embrace a sustainable lifestyle.
Finally, Time to Add a Splash of Color
After the calling and idea behind the brand was set, we sat down at our drawing board, and voila! Puuure /pyo͝or/ was born. We named it, created a brand identity, including a logo system, colors, typography, packaging, and style-guide. Once those elements were finished, it was time for the juiciest part of the project: product photography. We created three series of images to promote the product on the website and social media.
Ready to Create the Ripple Effect
The result is an inspiring brand, ready to launch and create that ripple effect in the world and our homes. Including all vital elements for a product based brand - brand identity, packaging, and juicy fresh images. Most importantly, every step along the way speaks to the target audience. The name and brand identity, with its symbols, empower and reassure that our actions matter. Additionally, the brand photography evokes a fresh, springy, and airy feeling, just like our homes after spring cleaning, when the future feels so bright.
