ShenWoman: Where Ancient Wisdom Meets Modern Wellness
Objective
Based on 20 years of experience, being a total star in her niche, and with a determination to succeed … Victoria approached us because she wanted to take her business to a higher level. To transform her business into a brand, give it a new name, establish a professional brand identity for the first time, and finally create a website.
Strategy
We began by identifying her target audience and creating a brand from the ground up. Named it ShenWoman and created a visual identity, including a logo system and a style guide. We also made plenty of social media templates and designed her website so she can confidently show her new brand.
The result? A meaningful and professional brand that will help Victoria stand out in her industry, attract her target audience, and ultimately help her business grow. Oh, and let’s not forget - with the clarity gained from the process, she is now well prepared for the next steps in her business. That’s important too.
SERVICES RENDERED
Name
Basic Strategy Session
Brand Identity
Social Media Templates
Website Design
Transforming lives for the better.
Victoria is a feng shui, BaZi coaching, and biofeedback expert based in London. With over 20 years of experience, she's trained in Japan, Hong Kong, and Singapore, to achieve the highest standards of practice. While she traditionally relied on referrals, she wanted to reach more people and grow her business. Therefore, she decided to transform her business into a brand that reflects her professionalism and expertise on the outside as well.
The Process
We started with a thorough discovery call to understand Victoria, her business, her dreams, and her target audience. With all the information gathered, we researched her niche and neighboring brands and educated ourselves on the topic of her services. Once we had all the necessary information, we began working on the brand itself. The most vital part of the process was aligning the brand's visuals with symbols that are important to Victoria, while also attracting her target audience and helping her brand grow. We named the brand ShenWoman, created a brand identity, developed plenty of social media templates, and designed the website.
A blended, modern approach
The result of the project is a brand identity that closely aligns with Victoria's professional services and personal values. In line with her wishes, we integrated elements of Quantum Science and Ancient Chinese wisdoms into her brand. Delicate pastel colors and gentle visuals are used to communicate with and appeal to her target audience - women who seek deeper wellness, calm, balance, and harmony.
A Newfound Clarity and Confidence
The new brand identity not only helps Victoria stand out in her industry but also empowers her to grow her business. Creating social media posts became easier, saving her precious time. And more importantly, the process gave her newfound clarity and confidence in her business success.
“Kristina is highly professional and makes your business journey filled with spark and creativity. She has attention to detail and a natural eye for designs, shapes and colors which attract your target customers. She is super organized and meets all the milestones. An extremely talented lady who brings compassion and kindness into her work and is willing to go above and beyond to make your business stand out of the crowd. Thank you, Kristina, for being part of my business journey.”
*Victoria, Shenwoman
